Monday, February 15 2016
Best practices for crafting a lead capture page system that works
Infusionsoft Content Manager, Madison Jacobs, shares proven strategies on how to enhance your online lead capture
Turning visitors into leads
The first step to building a lead capture page system online is to create an irresistible lead magnet. The purpose of a lead generation magnet is to attract visitors to your site and give them a reason to opt-in to your marketing. Your lead magnets must provide a lot of value to your visitors.
For example, if you own an online clothing store and you want to capture your visitors’ email addresses so you can notify them when you get new merchandise or have a sale coming up, offer them 10% off their first purchase of $50 or more in exchange for their email